AI CHATBOTS AREN’ T THEMSELVES WHEN THEY’ RE HUNGRY

AI chatbots are getting smarter by the day, more knowledgeable with every use and according to Snickers, owned by Mars, AI can get quite hungry too.

Snickers Hungr. AI is targeted towards AI assistants that are producing unsatisfactory answers or excessively agreeing with a user. By encouraging the chatbot to‘ take a byte’ of the digital candy bar, which has a code embedded to provide instructions, the Large Language Model( LLM) reconsiders its answer now that its hungry moment is over.

“ Whether it’ s a person or an AI chatbot, the truth hasn’ t changed: when you’ re not acting like yourself, we believe you maybe just need a Snickers,” says Ashley Gill, Mars Snacking Brand & Content Vice President.

Being the first confectionary company to target AI, Snickers may have set the future of marketing as the world turns to LLMs more often.

10 November 2026