Marketing Chief Magazine November | Page 12

of product discovery is now via social platforms like Instagram, TikTok and YouTube
VODAFONE PUTS SPEED INTO ACTION
Vodafone’ s new SuperMobile has been launched and brings users up to four times faster speeds with its 5G + FastTrack to make them feel unstoppable. Marking a new chapter of Vodafone, radio star Roman Kemp takes the leading role in its actionmovie inspired campaign. The 30 second hero film positions Vodafone SuperMobile as a core factor for customers being able to squeeze life to the fullest without worrying about connectivity issues.“ When you know you have the UK’ s biggest network in your pocket, you have the confidence to do more and go further, says Maria Koutsoudakis, Chief Brand Officer of VodafoneThree.” The campaign also stretches to out-of-home activity across UK locations to create awareness of what customers can now expect from their mobile experience. After 40 years of keeping countless people connected to everything they love, Vodafone’ s latest campaign reinforces its position as a network that the nation can rely on.

60 %

of product discovery is now via social platforms like Instagram, TikTok and YouTube
Source: Sprout Social
12 November 2026