THE BRIEFING | BIG PICTURE
TO THE SUMMIT
To mark Loewe’ s AW26 campaign, global brand ambassador Julia Garner traversed Pointe Helbronner in the Mont Blanc Massif, where altitudes can reach 3,462 metres. The campaign is designed to juxtapose the colour and form of the company’ s latest collection, designed by Jack McCollough and Lazaro Hernandez, against the stark background of snow and ice.
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