Marketing Chief Magazine November | Page 30

TOP 10 | CMOs BUILDING BRANDS THAT MATTER

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Cristina Diezhandino

Company: Diageo Employees: 30,000 Revenue: US $ 27.762bn
Cristina Diezhandino is Chief Marketing Officer at Diageo, overseeing global marketing, innovation and digital transformation across more than 200 brands – such as Johnnie Walker, Guinness and Smirnoff. First appointed to the role in July 2020, Cristina has spent more than two decades at the company, first joining in 2006 as a Global Brand Director for Johnnie Walker. Other positions she has held in the company include Global Category Director for Scotch and Marketing and Innovation Director for Africa.