TOP 10 | CMOs BUILDING BRANDS THAT MATTER

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Cheers to Beer

Company: AB InBev Employees: 137,000 Revenue: US $ 59.32bn

Steering global marketing strategy for brewing giant AB InBev, Marcel Marcondes oversees hundreds of iconic beverage brands across international markets as Global Chief Marketing Officer. Having previously served as Global President of Beyond Beer, his time at the company spans close to two decades. His consumercentric approach focuses on connecting brands to culture, driving organic growth alongside commercial innovation. Under his guidance, AB InBev has earned the Cannes Creative Marketer of the Year Award in 2022, 2023 and 2026.