TOP 10 | CMOs BUILDING BRANDS THAT MATTER

Company: The Walt Disney Company Employees: 231,000 Revenue: US $ 98.86bn

As Chief Marketing and Brand Officer of The Walt Disney Company, Asad Ayaz leads the enterprise marketing organisation across entertainment, experiences and sports. With over two decades of experience within the business – having first joined in 2005 as a Director of Brand Marketing – he oversees global brand strategy, creative advertising, promotional partnerships and synergy efforts for iconic franchises. He previously served as the firm ' s first Chief Brand Officer alongside his role heading global marketing for Disney Entertainment, before his role was expanded to also include marketing. Over the course of his career, Asad has led marketing campaigns for major cinematic releases, such as Star Wars: The Force Awakens and Avengers: Endgame, which had the biggest worldwide debut in history. In fact, Asad has led the campaigns for 13 of the top 15 box office debuts of all time.

36 November 2026