TOP 10 | CMOs BUILDING BRANDS THAT MATTER

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Company: Deutsche Telekom Employees: 198,000 Revenue: US $ 138.341bn

Ulrich Klenke first became Chief Brand Officer of Deutsche Telekom in 2020, taking responsibility for global brand management and marketing communications across Europe ' s leading telecommunications group. Over the course of his tenure, the company’ s brand value has more than doubled – going from US $ 39.9bn to more than US $ 85bn – and its brand strength rating has risen significantly, to 88 / 100. According to Ulrich, he has placed strong emphasis on value-based communication, launching high-profile campaigns that are designed to modernise Deutsche Telekom’ s image while also fostering deeper trust and loyalty among customers across diverse markets. Before he joined Deutsche Telekom, Ulrich held a range of marketing leadership positions, including approximately three years as the CEO role of Ogilvy Germany and more than seven years as the Chief Marketing Officer of Deutsche Bahn. marketingchief. com

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