THE MARKETING CHIEF INTERVIEW
MARKETERS NEED MARKETERS – WE CANNOT STAY ALONE
Giuseppe Caltabiano VP of Marketing AVK
“ The company was evolving, the people were evolving, and the old brand didn’ t reflect that,” he says.“ When we decided to go with the brand refresh at the end of 2024, we knew that the new brand had to reflect the authenticity of the company. But authenticity is not really the tone of voice or the brand values you put in a presentation deck. Authenticity is the consistency between the brand promise and what you really deliver. So there should be no gap between what the brand is saying and what the brand is really doing day after day.”
Creating communities Outside of AVK’ s own brand strategy, Giuseppe has been looking to build a stronger sense of community for marketers across the entire data centre industry, striving to celebrate the role of marketing across the entire data centre industry. In May 2025, he co-founded the Data Centre Marketing Club, which has grown from informal gatherings to a major community which hosts regular masterclasses on branding and reputation across the sector.
48 November 2026