Marketing Chief Magazine November | Page 60

Enrique Patrickson CFO Hexagon

FINANCING A SUSTAINABLE FUTURE

WRITTEN BY: NATALIA ELLIOT
An exciting collaboration of enthusiastic sustainability leaders resulted in some expert insights at the Sustainable Finance Panel. A highlight was a quote from Nicky O’ Malley, UK CEO of 30x30, who perfectly captured how businesses view sustainability.“ A tree is worth more after it has been cut down,” she says.“ Nature loss is a business-critical issue.” This was echoed by panellists James Murnieks and Enrique Patrickson, both CFOs, who centre on the importance of data supporting long-term ESG goals.
Enrique raises important questions:“ Do you have a page or whole section that talks about what opex and capex are going into sustainability initiatives? Do you have a proper debate about which ones to fund?” Investing in the planet should be seen as a long-term investment for every business. Sustainable finance, like compliance, is more than just a tick-box exercise.“ It’ s a business topic,” says James. I couldn’ t agree more.
60 November 2026