JOINING THE DOTS WITH CMOs

WRITTEN BY: GEORGIA GREETHAM

Adam Boita, CMO of Ecologi and Bridget Kendrick, CMO of CRU Group, sat down to discuss the way marketing leadership is changing at the CMO Summit panel. According to the panellists, many marketing leaders are now focusing more on demonstrating the economic benefits of marketing in order to improve collaboration with other members of the C-Suite. Collaboration was a strong theme of the panel, with Adam sharing that a CMO is uniquely positioned to“ join the dots” across a company – helping sales and product teams work together as one and ensuring marketing has a seat at the table.

T H E

C M O S U M M I T

PANELLISTS

Adam Boita CMO Ecologi

Bridget Kendrick CMO and Global Head of Marketing CRU Group

64 November 2026