UPFRONT | EDITOR’ S MESSAGE
MARKETING CHIEF MAGAZINE TEAM
EDITOR GEORGIA GREETHAM
DEPUTY EDITOR OLIVIA HARTLAND-ROBBINS
LEAD DESIGNER REBEKAH BIRLESON
GLOBAL MEDIA DIRECTORS JODIE PARKES-ROWE MARK CAWSTON
DIGITAL PARTNERSHIPS MANAGER FREYA REID
PRODUCTION MANAGER YEVHENIIA SUBBOTINA
MARKETING LEADS ELLA TERRINGTON
MANAGING EDITORS LUCY BUCHHOLZ TOM CHAPMAN
PRODUCTION DIRECTOR DANIELA KIANICKOVÁ
MANAGING DIRECTOR LONDON & EVENTS JAMES CALLEN
CHIEF REVENUE OFFICER JAMES WHITE
CHIEF COMMERCIAL OFFICER LEWIS VAUGHAN
CEO GLEN WHITE
Storytelling may be one of the most valuable skills a marketer can have in their toolbox. At least, that’ s according to Giuseppe Caltabiano, Vice President of Marketing at AVK.
In an exclusive interview with Marketing Chief, Giuseppe explores the role of storytelling when leading a marketing team in the data centre industry – particularly after a sudden increase in audience awareness.
Also in this issue, Opella’ s Chief Growth Officer discusses how companies in highly regulated industries can create more interesting marketing campaigns, while Jeremy Jones, Global Head of Creative at Intuit Mailchimp, explains why authentic marketing is crucial for building customer trust.
Happy reading.
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