LEADERSHIP culture that excites their respective consumer bases, generating organic word-of-mouth that paid media algorithms cannot replicate.
The ROI of shared cultural capital The data supporting this shift is undeniable. According to ROI benchmarks from The Cirqle, wellexecuted brand and creator partnerships are currently delivering an average Return on Ad Spend( ROAS) of 2.5 to 3.5x across industries, with the topperforming quartile achieving an astonishing 4.5 to 7x return.
4.5x to 7x
The astonishing ROAS currently being delivered by the top-performing quartile of brand partnerships
Source: The Cirqle marketingchief. com
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