The tools have changed. Human nature hasn’ t. People have always wanted the same thing when they’ re worried about their health: someone to help them understand what’ s going on and what to do next. LLMs, social algorithms and online search have increased the volume of health information and changed where that conversation happens. But that hasn’ t increased confidence or clarity. Then, factor in that around half of the health information people see online is inaccurate, misleading or incomplete, I’ d argue health has become harder to navigate, not easier.

People globally who do not feel confident making health decisions

Increase in purchase intent resulting from Doliprane’ s campaign encouraging responsible pain relief use

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