Marketing Chief Magazine October 2026 | Page 24

TOP 10 | MOST INFLUENTIAL CHIEF MARKETING OFFICERS

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Company
WATCH NOW
Duo the Owl is giving back old streaks

Emmanuel“ Manu” Orssaud

: Duolingo Employees: 900 Revenue: US $ 1bn
The brains behind Spotify Wrapped, one of Spotify’ s most popular features, Manu Orssaud became CMO of Duolingo in 2020 and reinvented the green owl mascot into one of the most recognisable characters on social media. His creative digital campaigns continuously disprove any views of language learning apps seeming boring, with Manu delivering content to spark conversations and engagement. Manu’ s global marketing strategy includes encouraging the diversification of subjects available on Duolingo by expanding into math, music and even chess.