SEVEN

OUT OF 10 businesses say that brand consistency was a major contributor to revenue growth of 10 % or more

Source: marq Brand Consistency Report

While making sure a brand is aligned with“ hundreds” of connected experiences may seem like a challenge, Peeyush says that he looks at marketing transformation across three connected dimensions: brand, demand and expand.

“ Brand creates meaning and preference. Demand connects marketing more directly to growth. Expand helps growth of the most important clients,” he says.“ Technology, data, AI, content, talent and operating models cut across all three.

“ The key is not to transform individual channels in isolation, but to redesign how the entire marketing system works together.”

44 October 2026