THE MARKETING CHIEF INTERVIEW
The most rewarding moments are when an idea moves from a blank sheet of paper to something that employees, customers and the market begin to believe in and make their own
Peeyush Dubey Chief Marketing Officer Tech Mahindra
shared objectives, marketing can move beyond short-term activity and become a genuine long-term growth lever.”
Guiding modern marketing teams When a marketing team has the support of its organisation behind it, it has the opportunity to build new and innovative marketing campaigns and strategies – which Peeyush says is“ the most exciting part” of his role.
“ I enjoy building things that did not exist before, whether that is a new brand platform, an experience, a partnership, a sports league, a sonic identity, a strategic narrative, or a fresh way of taking the company to market,” he says.“ The most rewarding moments are when an idea moves from a blank sheet of paper to something that employees, customers and the market begin to believe in and make their own.”
According to Peeyush, creating this industry-shaping work comes naturally when teams are encouraged to prioritise personal and professional growth.
“ I believe a leader’ s job is to help people discover and become the best version of themselves,” he says.“ That means giving team members opportunities that stretch them, creating the confidence to take risks and building an environment where they can deliver work they are genuinely proud of. I have found that when people grow, teams grow and the quality of the work follows.”
Building a confident, high-performing team of marketers, Peeyush says, requires both“ ambition and humility”.
“ You should set a very high bar for the impact you want to create, while remaining open to learning, listening and changing course,” he says.“ For me, the best leaders combine a strong sense of possibility with the humility to know that they do not have all the answers.” marketingchief. com
49