LEADERSHIP sales and marketing alignment has come a long way from“ agreeing on targets and reviewing results together at the end of the quarter”.“ The best teams are looking at the same customer signals in real time and making decisions together based on what they ' re seeing,” she advises.“ The biggest misconception is that this alignment isn’ t there. It is, and in reality, marketing now plays a role throughout the entire buying journey, managing hundreds of buying signals in real-time and supporting sales to engage the right personas, with differentiated and relevant messaging, at the right time.”
Simplicity of messaging, focused on customer outcomes rather than technology complexity, is the best approach
Carol Carpenter Chief Marketing Officer Cohesity marketingchief. com
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