UPFRONT | EDITOR’ S MESSAGE

MARKETING CHIEF MAGAZINE TEAM

EDITOR GEORGIA GREETHAM

DEPUTY EDITOR OLIVIA HARTLAND-ROBBINS

LEAD DESIGNER REBEKAH BIRLESON

GLOBAL MEDIA DIRECTORS JODIE PARKES-ROWE MARK CAWSTON

DIGITAL PARTNERSHIPS MANAGER FREYA REID

PRODUCTION MANAGER YEVHENIIA SUBBOTINA

MARKETING LEADS LOTTIE TAYLOR ELLA TERRINGTON

MANAGING EDITORS LUCY BUCHHOLZ TOM CHAPMAN

PRODUCTION DIRECTOR DANIELA KIANICKOVÁ

MANAGING DIRECTOR LONDON & EVENTS JAMES CALLEN

CHIEF REVENUE OFFICER JAMES WHITE

CHIEF COMMERCIAL OFFICER LEWIS VAUGHAN

CEO GLEN WHITE

Welcome to the first-ever edition of Marketing Chief.

For our October issue, we’ re exploring one of the biggest challenges facing Chief Marketing Officers today – retaining trust.

In the Marketing Chief Interview, Peeyush Dubey, Chief Marketing Officer of Tech Mahindra, explains his approach to building brand trust and protecting the company’ s rich heritage amid a global brand refresh.

Elsewhere, leaders from McKinsey and Cohesity explore the importance of collaboration between sales and marketing teams, while Chris Mellish, Managing Director of Accenture Song UK and Ireland, explores how AI is changing the ways brands can gain insights from their audiences.

Happy reading.

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