Marketing Chief Magazine October 2026 | Page 9

CONTENTS | OCTOBER 2026 features

50 Navigating the Buyer Journey
Can sales and marketing alignment improve B2B performance?
60 A New Brand Arena How leading brands are using AI to manage reputation and identity
72 Long Term Trust
Leaders from Schneider Electric and Thoughtworks discuss the importance of authenticity in marketing
84 Understanding Customer Insights
The way brands gain insights from their audience is changing
Carol Carpenter Chief Marketing Officer
Cohesity