TOP 100 | LEADERS

Title: Global Chief Marketing Officer Company: Unilever Industry: Healthcare & Life Sciences

Heading up brand strategy for consumer giant Unilever, Leandro Barreto oversees marketing for household names like Dove, Vaseline and TRESemmé in his role as Global Chief Marketing Officer. Over the course of his two decade-plus career at the company, Leandro has been committed to driving revenue growth, digital transformation and creative excellence across Unilever’ s expansive portfolio of brands – having worked across more than 60 markets. He previously spent several years working specifically across the Dove brand – most recently as SVP of Global Dove Masterbrand and Skin Care – where he led global masterbrand strategy for the brand, helping evolve its purpose-driven platform into digital, culturally resonant experiences. This included award-winning campaigns created to fight beauty toxicity and build body confidence, with Leandro achieving major creative recognition with Cannes Lions Grand Prix.

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