TOP 100 | LEADERS

Title: Chief Brand Officer Company: P & G Industry: Manufacturing

At Procter & Gamble, responsibility for marketing, media and advertising strategies rests with Marc Pritchard, its Chief Brand Officer, who leads global brand building disciplines worldwide. He first joined the consumer goods giant in 1982 as a Cost Analyst in the Paper Division, before making the move into marketing in 1987 as an Assistant Brand Manager for Sure antiperspirant and deodorant. Since then, he has spent approximately four decades progressing through executive roles, holding positions such as Vice President of Cosmetic and Fragrance Products for the US, and President of Global Cosmetics and Personal Care. He was first appointed Global Marketing Officer in 2008, before taking on the role of Global Brand Building Officer in 2009. Since 2014, he has been the company’ s Chief Brand Officer – with P & G describing him as the company’ s“ top brand builder”.

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