TOP 100 | LEADERS
72
Michael Frohlich
Title: Chief Marketing and
Corporate Affairs officer Company: WPP Industry: Technology
Appointed to spearhead global marketing and corporate affairs at WPP, Michael Frohlich directs the advertising giant’ s overall brand positioning and public communications. His remit centres on accelerating commercial growth and promoting creative industry exports. He brings extensive agency experience, previously serving as UK CEO for Ogilvy and EMEA CEO at Weber Shandwick.
71
Lin-Hua Wu
Title: Executive Vice President and Chief
Communications and Marketing Officer Company: General Motors Industry: Manufacturing
While leading as Executive Vice President and Chief Marketing and Communications Officer at General Motors, Lin-Hua Wu shapes the company’ s brand, reputation and overarching narrative. She aligns strategy across media channels to support GM’ s technological evolution. Previously, she held senior leadership positions at Google, Dropbox, Square and Brunswick Group.
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