36 Marcel Marcondes

Title: Global Chief Marketing Officer Company: AB InBev Industry: Food & Beverage

Marcel Marcondes joined AB InBev in 2005 after seven years in brand management at Unilever, eventually rising to Global Chief Marketing Officer in 2022. He now oversees a portfolio of 500 brands including Corona, Budweiser and Stella Artois, championing creativity as a tool for solving genuine business problems rather than chasing awards. Under his leadership AB InBev became the first twotime Cannes Lions Creative Marketer of the Year and Corona rose to become the world’ s most valuable beer brand.

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