21 Manuel( Manolo) Arroyo

Title: EVP, Chief Marketing and Customer Commercial Officer Company: Coca-cola Industry: Food & Beverage

Having first joined The Coca-Cola Company in 1995, Chief Marketing and Customer Commercial Officer Manuel( Manolo) Arroyo has played a key role in the company’ s commercial operations over the years. Today, Manuel is responsible for human insights and portfolio management, marketing innovation, marketing customer and commercial data and Integrated Marketing Experience( IMX). He first took on the Chief Marketing Officer role in 2020, with responsibilities expanded to Chief Marketing and Customer Commercial Officer in 2026. marketingchief. com 69