Marketing Chief Magazine Top 100 Leaders 2026 | Page 76

TOP 100 | LEADERS

14

David Tyrie

Title: President, Marketing, Digital and
Specialized Consumer Client Solutions Company: Bank of America Industry: Financial Services
Heading up Bank of America’ s marketing, digital strategies and specialised consumer solutions, David Tyrie leads more than 12,000 employees across the bank’ s eight lines of business. In his role, David drives significant growth and economic impact for the company by leading its global partnerships with sports, arts and cultural entities – including the company’ s FIFA World Cup 2026 sponsorship. Before joining the organisation, David held executive positions at Putnam Investments, Fidelity Investments and MFS Investment Management.
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