Marketing Chief Magazine Top 100 Leaders 2026 | Page 83

TOP 100 | LEADERS

10

Greg Joswiak

Title: Senior Vice President of Worldwide Marketing Company: Apple Industry: Technology
As Apple’ s Senior Vice President of Worldwide Marketing, Greg Joswiak has played a key role in the shaping and development of some of the company’ s most iconic and successful products. Reporting directly to CEO John Ternus, Greg first joined the company in 1986 – having been recruited directly from college – where he worked on early Macintosh computers and supported the company’ s community of third-party developers. Since then, he has helped launch offerings such as the original iPod and iPhone. Prior to his current role, which he took on in 2020, he was the Vice President of Apple Product Marketing, which involved managing the product marketing and product management teams that are responsible for the company’ s entire product lineup. Today, he has more than 40 years of marketing and management experience within Apple.
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