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Title: Global Chief Marketing Officer Company: HSBC Industry: Financial Services

John McDonald was appointed HSBC’ s first ever Chief Marketing Officer in 2025, leading the financial institution’ s unified brand strategy across all core divisions – which span areas like international wealth and corporate banking, as well as key regional markets. Currently based in London, he is helping to support sustainable, long-term growth for the business across its major international territories. Prior to joining HSBC, John held a series of leadership roles – including Group CMO at UBS, Senior Vice President of Global Integrated Marketing and Communications at Mastercard and Global Client Lead for Team United Airlines at WPP. John also Co-Founded xCheck in 2016 – a marketing automation tool designed to help airlines, hotels and cruise lines grow their revenue and better build customer trust. In 2021, the company was acquired by FLYR Labs.

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