TOP 100 | LEADERS
5
Frank Cooper III
Title: Global Chief Marketing Officer Company: Visa Industry: Financial Services
At global payments giant Visa, Frank Cooper III leads a global marketing team, with a focus on amplifying Visa’ s purpose and advancing the company’ s global business strategy. According to Visa, he is responsible for all areas of marketing across the company’ s business, including consumer, B2B and client marketing, across all regions and functions. Frank has now spent approximately four and a half years at Visa, with a career that spans multiple industries in which he has established himself as a leader who can drive change and industry-wide transformation. Before joining Visa, he was the Senior Managing Director and Global Chief Marketing Officer of BlackRock, and the Chief Marketing Officer and Chief Creative Officer of Buzzfeed. He also spent 12 years at PepsiCo, as its Vice President of Marketing, CMO of Sparkling Beverages and CMO of Global Consumer Engagement.
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