THE BRIEFING
M & M’ S MASCOTS HAVE AN APPETITE FOR NEW GENRES
M & M’ s well loved strategy has returned to screens – its button-shaped mascots are now featured in an ad campaign that reveals them in popular film and TV genres like crime thrillers and a reality competition series. The trio of ad spots include the brand’ s tagline‘ It’ s more fun together’ and positions M & M’ s as the ultimate nack to pair with these TV genres.
MCDONALD’ S CALLS XBOX FOR HELP WITH SIDEQUESTS
For anyone that has ever thought something from a video game looks good enough to eat, McDonald’ s has made that happen. Its latest partnership with XBox brings in-game food to the real world with product releases including Black Pepper & Garlic nuggets, inspired by Halo’ s Moa Nuggets and a Dragonbreath Dipping sauce inspired by World of Warcraft – making food resonate.
marketingchief. com
15