THE BRIEFING
AMAZON’ S US $ 19.8BN QUARTER OF SPORT
It’ s not just been the FIFA World Cup everyone’ s talking about – The 2026 FIBA Women’ s Basketball World Cup concluded in Berlin on 13 September and with rights to stream the tournament, Warner Bros. embraced Team USA’ s younger lineup. Centering its ad content for the tournament largely on the athletes, it highlighted the players’ eccentric personalities both on and off the court.
AI HAS US HOOKED
More than half a billion use AI on a daily basis, representing
6-8 % of the global population
Leading LLMs, such as ChatGPT produce incorrect or fabricated answers over
20 %
OFF ALL
TIME
Football and food have always gone hand in hand
Jessica Grigoriou SVP Marketing, Condiments Unilever North America
HELLMANN’ S KICKS OFF NFL SEASON
The new‘ Call for Hellmann’ s’ campaign centralises around two 15 second spots –‘ Make the Call’ and‘ Chicky Tenders’ – to celebrate the kick off of the new NFL season. The campaign aims to further the brands presence in football culture and transfer the language and energy of football to the food fans are eating, such as burgers and chips.
16 November 2026