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WATCH NOW Coca-Cola – For everyone

Manuel“ Manolo” Arroyo

Company: The Coca-Cola Company Employees: 65,900 Revenue: US $ 47.9bn

After his previous role as President of the Asia Pacific Group & Bottling Investments Group, Manolo was promoted to Coca-Cola’ s Global CMO in 2019. Manolo’ s strategy focuses on integrating AI and tech, after saying it is set to transform the future of the marketing profession. He has directed 90 % of the company’ s AI initiatives toward topline growth and encourages his peers to embrace technology, seeing it as a route to driving growth rather than efficiency. marketingchief. com