Company: Unilever Employees: 96,000 Revenue: US $ 57.1bn

Leandro has held various roles at Unilever, totalling 17 years of experience, including Global Brand Marketing Director and VP Global Marketing for Skin Cleansing & Baby Care. His appointment as CMO in January 2024 made him the youngest – and first Latino – CMO in the company’ s history. Leandro is responsible for Unilever’ s shift from pure broadcast advertising to an integration of digital and influencer marketing, modernising the company through the use of social media platforms and involving consumers in the creation of their products. The“ Unfiltered Campaign” is a prominent example of Leandro’ s bold strategy, where he assisted in the execution of raw, unfiltered opinions appearing on New York City billboards – no matter how negative or positive – to promote Dove’ s new product. This created traction for the brand and positioned Leandro as a uniquely creative CMO.

34 October 2026