TOP 100 | LEADERS

Title: Chief Marketing Officer Company: BambooHr Industry: Technology

Every scale-up eventually admits it needs grown-up marketing. BambooHR admitted it last November by hiring its first ever CMO. Adam Christensen brings two decades of logos, IBM, PayPal and Juniper Networks among them. His mandate fuses brand, growth and product marketing into one engine. The bet is making HR software finally famous.

Title: Chief Marketing Officer Company: Costa Industry: Technology

Coffee marketing usually sells the bean. Cecile Angrand decided Costa should sell the feeling. Arriving in late 2023 with Mars, Mondelez, Nespresso and Bel stamps, she answers to Costa’ s CEO and Coca-Cola’ s global marketing chief. Her first brand platform,“ Made With Heart”, launched in May 2025, swinging from product shots to emotion.

14 marketingchief. com