TOP 100 | LEADERS

Title: Chief Marketing Officer Company: WNBA Industry: Media & Entertainment

The WNBA waited 24 years for a CMO and hired 25 years of Nike. Phil Cook took the league’ s first marketing chair in 2020.“ Viewer Discretion” starred Caitlin Clark and Angel Reese in a record season,“ Line‘ Em Up” painted three-point lines on America’ s parks and Campaign ranks him in its CMO 50.

Title: Global Chief Marketing Officer Company: Tinder Industry: Technology

Selling romance to a generation exhausted by swiping may be marketing’ s hardest brief, and Melissa Hobley volunteered. Tinder’ s Global CMO since 2022 treats app fatigue as strategy, pushing people off their phones through run clubs, dog walks and third spaces.“ It Starts With a Swipe” rebuilt the brand on real couples’ conversations. marketingchief. com 15