TOP 100 | LEADERS

Title: Chief Marketing and Customer

Experience Officer, McDonald’ s US Company: McDonald’ s Industry: Food & Beverage

Bringing back the Snack Wrap made Alyssa Buetikofer America’ s most popular marketer for a week. She took over US marketing in February 2025 after running McDonald’ s Canada, where her Chicken Big Mac set records. McCrispy Strips followed, value menus expanded and loyalty counts 210 million active users. She listens to the queue.

Title: Chief Marketing Officer, US and Canada Company: Burger King Industry: Food & Beverage

It takes nerve to dethrone your own mascot. Joel Yashinsky, an 18-year McDonald’ s veteran, took the Burger King job in April 2025 and retired the“ Creepy King”. His March platform crowns the customer instead,“ There’ s A New King And It’ s You”. The US $ 400m Reclaim the Flame turnaround finally has a voice. marketingchief. com 19