TOP 100 | LEADERS

Title: Chief Marketing Officer Company: Ryanair Industry: Travel & Tourism

Ryanair barely advertises, and Dara Brady is why it needn’ t. A lifer since 2002 and CMO since 2018, he turned the airline’ s social feeds into the industry’ s roast account. His“ Approved OTA” programme ended the war with booking sites, signing Booking Holdings and Expedia from 2025. Cheek compounds better than airtime.

Title: Chief Communications and Marketing Officer Company: Nokia Industry: Telecommunications

Her job was to make the world forget it ever owned a Nokia. Louise Fisk arrived from BAE Systems in 2020 and took the CCMO in late 2024, selling critical networks rather than ringtones. Enterprise consideration climbed from 17 % to 30 % by mid-2025, and PRovoke named her to its Influence 100. marketingchief. com 21