TOP 100 | LEADERS

Title: Chief Advertising Officer Company: United Airlines Industry: Travel & Tourism

Airline advertising was wallpaper until Maggie Schmerin treated a Boeing like a broadcast studio. United’ s Chief Advertising Officer put ESPN fantasy football on a flight and ran Super Bowl ads for Starlink Wi-Fi.“ Good Leads The Way” has carried the brand since 2022. Ad Age rates United a top 10 marketer.

Title: Global Chief Marketing and

Communications Officer Company: Publicis Sapient Industry: Technology

While most CMOs give speeches about AI, Teresa Barreira rebuilt her department around it. The Publicis Sapient CMO, formerly of Deloitte Consulting, had her team catalogue 1,000 tasks and build 150 AI agents, so no human writes a first draft. Three Clios sit on the shelf. She runs towards what terrifies agencies.

22 marketingchief. com