34 Antonia Wade

Title: Global Chief Marketing Officer Company: PwC Industry: Technology

Since joining PwC as Global Chief Marketing Officer in 2021, Antonia Wade has brought prior leadership roles at Capita, Thomson Reuters and Accenture to bear on the firm’ s marketing function. In the role she champions“ The New Equation” strategy while proving B2B marketing needn’ t be dull, blending brand positioning with hard commercial results. Widely regarded as an established marketer in the B2B space, she has authored a book on the buyer journey and continues to challenge convention in how professional services firms connect with clients.

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