33 Tim Ellis

Title: Executive Vice President and Chief Marketing Officer Company: NFL Industry: Media & Entertainment

Arriving at the NFL in 2018 from Activision, Tim Ellis had already made his mark with Volkswagen’ s“ The Force,” a Super Bowl spot still held up as one of the format’ s finest. Since stepping into the role he’ s driven a genuine cultural turnaround for the league, pioneering the“ helmets off” approach that puts players’ personalities front and centre while broadening the fanbase across youth, women and Latino communities. With a career built on unconventional creative instincts, he now commands America’ s biggest sporting stage with real creative bite.

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